Seven reasons to sign up to RideLondon

On 31 July, 25,000 cyclists will take on the UK’s most popular cycling event, RideLondon.

Starting in the new Queen Elizabeth Olympic Park and following closed roads through the capital and into Surrey’s picturesque countryside, the route will span 100 miles before looping back into the capital for a victorious finish on the Mall.

With the registration deadline right around the corner, Farm Africa has come up with seven reasons why you should get in the saddle this July:

1. No registration fee!

If you sign up before 20 May, you’ll pay absolutely nothing for a guaranteed RideLondon place.

2. Ride with a great team

Join farmers, food industry executives and cycling enthusiasts from all over the world, coming together to pedal against poverty with team Farm Africa.

3. Flexible fundraising target

We understand that it’s not always easy to raise money doing something you love. So just this once, there is no set fundraising target for our cyclists. As a thank you to all of you who do choose to raise vital funds for Farm Africa, anyone who raises over £500 will be entered into a raffle to win a five-course meal with wine pairings for two at one of London’s top restaurants – The Clove Club!

4. Unparalleled support from day one

Our events team have cycled hundreds of miles across eastern Africa, pedalled from Wales to Dublin and taken on a 100-mile challenge, so we understand what you’re going through. We’re on hand to answer any of your fundraising, training or on-the-day questions. We’ll also be standing at the sidelines cheering you on on the big day!

5. Get fit

Cycling is a low impact form of exercise that can help you feel fitter and healthier, protecting you from disease. Signing up to RideLondon could be the motivation you need to start your new fitness regime!

6. Experience a new side of London

Imagine cruising through a car-free capital on a breezy summers’ day. RideLondon is one of the few opportunities that you’ll ever have to enjoy London without the traffic – every cyclist’s
dream.

7. Make a real difference to real people

Farm Africa helps farmers grow more, sell more and sell for more. We pioneer techniques that boost harvests, build rural incomes, sustain natural resources and help end Africa’s need for aid. The funds that you raise will help to ensure that we continue to help farmers grow themselves out of poverty – for good.